MI XIEM Y

Bringing the ancient traditional values of Vietnam in the 1970s.

MI XIEM Y

The Challenge

The distinctive feature of MỊ XIÊM Y's French uniform is the combination of classical and creative ideas to create unique collections. With this concept, SAYU. created a website with a yellow and red color scheme, along with handwritten fonts to emphasize the ancient traditional values. Additionally, the design maintains the minimalistic philosophy of SAYU.

For the homepage, SAYU. chose a design that resembles an open calligraphy book, creating an authentic experience as if reading a handwritten letter.

Applying various effects with ancient characteristics

Paint smears create a feeling of using a calligraphy pen or drawing on a letter.

Adding decorative patterns and columns to highlight the ancient elements of Vietnam on the website.

Awards

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